You want to set your business up for success. You’re convinced the pixel will help you to do this.
But:
1. You don't have time: You are super busy running your business! You don't have time to waste fumbling with your website code.
2. You aren't techy: The thought of installing a piece of code on your website makes your skin crawl. You procrastinate, and everyday you delay it the more data your pixel misses out on.
3. You don't understand how it works: The thought of putting in effort and installing it incorrectly, or not being able understand the data is super frustrating